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The brown container arrives in Antequera with the 'Container 5.0' campaign

The Málaga Provincial Council has launched the 'Container 5.0' campaign in Antequera to teach proper organic waste separation.

Inés ValverdeInés Valverde··3 min read

The Málaga Provincial Council and the Provincial Waste Consortium launched the 'Container 5.0' campaign in Antequera on Monday to promote the correct separation of organic waste. Informational points have been set up and door-to-door visits conducted.

The Málaga Provincial Council, through the Provincial Consortium of Urban Solid Waste, initiated the 'Container 5.0' campaign in Antequera on Monday, an initiative aimed at encouraging residents to use the brown container. During the day, two informational points were established on Duranes Street and Infantes Don Fernando Street, in front of the San Luis Building.

The goal is clear: for citizens to learn how to properly separate organic waste. The president of the Consortium, Luis Rodríguez, explained that "this campaign has a very clear objective: to explain to citizens in an accessible way what the brown container is, how it should be used, and why it is important to correctly separate organic matter."

Direct information on the street and door-to-door

In addition to the fixed points, informational teams have conducted door-to-door visits to homes and commercial establishments. The aim was to resolve specific doubts and provide basic guidelines for separating organic waste. According to Consortium sources, these actions allow reaching those who cannot visit the informational points.

The campaign is part of efforts to implement the Separately Collected Organic Fraction (FORS) in the province. The president of the Consortium emphasized that "the separate collection of organic waste improves the treatment of organic waste and makes better use of resources."

Promotional materials and perception survey

At the informational points, a kit was distributed containing a magnet, brochure, leaflet, aerated bin, and compostable bags. During the visits, magnets, brochures, and leaflets were also handed out. Additionally, digital access was provided via QR code, with guides for adults and children.

The day also included a perception survey to assess the level of knowledge and appreciation regarding the separate collection of organic waste. Luis Rodríguez highlighted that "actions like the one carried out today in Antequera help resolve doubts, bring information to the streets, and strengthen citizen involvement."

The mayor of Antequera, Manolo Barón, and the councillor for the Environment, María Luisa Enrile de Rojas, accompanied the president of the Consortium during the visit. The vice president of Economic and Social Development, Juan Rosas, was also present.

For the residents of Antequera, this campaign represents another step towards more sustainable waste management. Those who have not yet participated can still consult the information available on the Consortium's digital channels. The next stop of the campaign has not yet been announced, but the Provincial Council assures that they will continue to tour the province.

Inés Valverde

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Inés Valverde

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Telecomunicaciones por la UMA reconvertida en periodista tecnológica. Beta-tester compulsiva, alérgica al hype y fan del polo tecnológico malagueño; escribe de tecnología, startups e innovación.