The programme, hosted by Santi Acosta and Beatriz Archidona, kicks off on July 6 with the entry to the Cantora estate as the star content.
Telecinco has launched its new afternoon programme, 'From Monday to Friday', on Monday, July 6, a social chronicle magazine that aims to revive the channel's afternoon slot. Hosted by Santi Acosta and Beatriz Archidona, the format arrives with a completely new set and a lineup of collaborators that mixes veterans and emerging faces. Mediaset's bet is clear: to recover the channel's DNA based on bold entertainment and unabashed gossip.
A spectacular set and a team of luxury collaborators
The premiere has made it clear that Telecinco's management has spared no expense. The set, brand new, is a space full of colour and dynamism, designed for a show that wants to be a visual spectacle. The team of collaborators includes names like Lydia Lozano, Karmele Marchante, Rosa Benito, and Terelu Campos, alongside emerging figures like Maica Benedicto, who has gained notoriety on 'Survivors'. This mix aims to connect with Telecinco's traditional audience while attracting new viewers.
The programme distances itself from the channel's previous attempts, such as 'Tardear' or 'El Tiempo Justo', which combined gossip with politics and, according to critics, failed to engage the target audience. 'From Monday to Friday' opts for a purely entertainment approach, without reservations or complexes, recovering the essence that made formats like 'Sálvame' great.
The entry to Cantora: a television milestone as a calling card
One of the star contents of the premiere has been the entry to the Cantora estate, the home of the Pantoja family, for the first time in 40 years. This exclusive was made possible by the programme's team, who wanted to demonstrate their ability to generate original and exclusive topics, a historical hallmark of Telecinco that had been neglected in recent times.
The commitment to this type of content is a declaration of intent: at a time of informational drought in the gossip genre, 'From Monday to Friday' seeks to set the agenda with unique reports and constant feedback with other programmes on the channel, such as 'From Friday'.
Comparisons with 'Sálvame' and the future of Telecinco's afternoons
Comparisons with 'Sálvame' are inevitable, but the programme does not see it as a negative thing. The format draws from the best of that programme but with a more cheeky and irreverent treatment. The question now is whether 'From Monday to Friday' will manage to establish itself beyond the summer and improve the audience figures of a slot that is languishing with other offerings like 'Love or Whatever Happens' or 'Summer is Moving'.
For viewers in the province of Málaga, the programme airs Monday to Friday at 16:00 on Telecinco and can also be followed on the Mitele platform. The channel hopes this new format will be the catalyst needed to regain lost afternoon audiences.
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