The programme, presented by Santi Acosta and Bea Archidona, has been gaining audience in the afternoon slot, although lacking the spark of the legendary 'Sálvame'.
Telecinco has launched a new bet for its summer afternoons: 'De lunes a viernes', a daily programme that recaptures the essence of gossip and celebrity news that brought it so much success over the years. The show, hosted by Santi Acosta and Bea Archidona, has been gradually increasing its audience ratings in recent weeks, although its beginnings were not easy against established competitors.
The channel, which recently experienced an unexpected audience surpass by Cuatro, is looking to recover with this format that replaced 'Deluxe' after the extinction of the 'Sálvame' franchise. 'De lunes a viernes' is being aired in a trial context, while other programmes like 'Amor... o lo que surja!' are being phased out, as they failed to convince viewers.
The programme features well-known faces from the gossip world: Karmele Marchante, Lydia Lozano, Rosa Benito, Terelu Campos, and José Antonio León as a reporter. They all tackle the same topics as always, such as Kiko Rivera's stroke, the audios of Isabel Pantoja and Julián Muñoz, or the consequences of the Rocío Jurado documentary. However, many viewers agree that it lacks the spark that characterised Jorge Javier Vázquez's show.
One of the most talked-about moments was the intervention of Maica Benedicto, the latest winner of 'Supervivientes', who showed her ignorance about the relationships between celebrities. The young woman asked live on air what relationship Rosa Benito had with Rocío Jurado, and also who José Ortega Cano was. This situation generated mixed reactions: some found it funny, while others were offended by the contestant's lack of knowledge about celebrity culture.
Despite the criticism, the programme has been improving its audience figures. On Monday, 'De lunes a viernes' fluctuated between the second and third most-watched in the afternoon in Galicia, only surpassed by 'Valle Salvaje' on La 1 and close to 'Malas Lenguas'. The departure of Sonsoles Ónega on holiday seems to have helped the show gain ground in the afternoon slot.
Telecinco, which at one point renounced gossip and attempted more diverse magazines, has returned to the content that gave it leadership for years. Now, amid a collapse in audience figures, Mediaset executives are hopeful that 'De lunes a viernes' can establish itself beyond the summer. For now, the programme continues to air from Monday to Friday, with the hope that the audience will engage with this return to its roots.
For viewers in the province of Málaga, the programme may be a summer entertainment option, although there is no direct local angle in this news, which is of national scope. Telecinco is a state-wide channel, and the programme is broadcast throughout Spain, so people in Málaga can follow it just like the rest of the country.
The future of 'De lunes a viernes' will depend on how its audience evolves in the coming weeks. If it continues to gain ratings, it could have continuity after the summer, but if it fails to establish itself, it could meet the same fate as other programmes on the channel.
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