The Málaga-based family that owns Mayoral has committed nearly 100 million euros to the stock market debut of the operator Digi. With an estimated fortune of 1.3 billion, they are the richest in Andalusia and maintain an extremely discreet profile.
The Domínguez de la Maza family, owners of the children's fashion brand Mayoral, has made a splash in the Spanish stock market with an investment of nearly 100 million euros in the stock market debut of the telecommunications operator Digi. The operation, which aims to raise 150 million euros, has positioned this Málaga clan as one of the most relevant private investors in the country.
According to sources from the business environment, the Domínguez de la Maza family has committed around 5% of Digi's initial offering, consolidating their role in the capital markets. The family, which has an estimated fortune of 1.3 billion euros, is considered the richest in Andalusia, although their public exposure is virtually non-existent.
Four generations of business discretion
The origin of Mayoral dates back to 1941, when Francisco Domínguez Toledo founded a small textile business in Yunquera (Málaga) focused on socks and tights. His son, Rafael Domínguez de Gor, an industrial engineer trained in Catalonia, transformed the company in the 1960s by betting on children's fashion. Married to María Antonia de la Maza, his surname gave name to the lineage.
In 2022, the third generation took over executive control. Leading the group is Manuel Domínguez de la Maza, CEO of Mayoral, who had already spent nearly two decades as general director. Alongside him, his brother Rafael and his cousin Lourdes Abela Domínguez hold key positions. Under their leadership, Mayoral has achieved an annual turnover of over 350 million euros, establishing itself as a European giant in children's fashion.
The holding company managing 1.8 billion
The true financial engine of the family is Indumenta Pueri, the holding company created in 2004. Through this entity, the Domínguez de la Maza family has grown from managing around 700 million euros in assets in 2021 to nearly 1.8 billion in 2026. Their portfolio includes significant stakes in listed companies such as Miquel y Costas (14.65%), Laboratorios Rovi (13.4%), GAM (10%), and Adolfo Domínguez (8.5%), as well as investments in Unicaja, Línea Directa, HBX, Audax Renovables, CAF, Global Dominion, Faes Farma, and Allfunds.
Despite the volume of business, the family maintains an extremely low profile. "They are the Amancio Ortega of Andalusia. But without the spotlight," summarises a close source. Another adds: "They are much more discreet than other great fortunes. There is no visible social life, no luxury-associated hobbies, nor interest in projecting a public image."
An uncommon normality among great fortunes
The discretion is not accidental. The Domínguez de la Maza family has prioritised profiles with technical training: engineers, doctors, and professionals from scientific careers, many educated in public universities. "It is a very well-prepared family, but there is no culture of surname or exposure," explains another source. Some grandchildren have interned at Mayoral stores in Málaga like any employee, folding clothes or working at the till without anyone knowing who they were. Some even attend private schools.
Their influence in Málaga, however, is undeniable. The city council inaugurated the Ingeniero Domínguez de Gor roundabout in 2019 in honour of the founder. "It is a family with a lot of weight. The case of the Domínguez de la Maza breaks with many of the current logics of Spanish capitalism. They have not built a personal brand, nor have they participated in the social circuit of great fortunes. And yet, they have built a solid industrial group and one of the most relevant family offices in the country," notes a source from the environment.
Mayoral's clothing has dressed generations of European children and even reached the British Royal Family: Kate Middleton has worn garments from the brand, an unexpected nod for a label that has grown quietly. For the people of Málaga, the lineage represents a model of business success that combines sustained growth, family control, and total absence of media exposure.
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