The municipality of Torremolinos themes a train in the Metro of Málaga with its 'Tremendous Torremolinos' campaign to attract nearly three million travellers during August and September.
Torremolinos has launched a new large-scale promotional action in the Metro of Málaga. During August and September, a fully themed train will travel the metropolitan network under the slogan 'Tremendous Torremolinos', a campaign aimed at conveying a contemporary and vibrant image of the destination to subway travellers.
The exterior of the train displays the slogan in large format, while the visual compositions showcase the diversity of the municipality's offerings: coastline, culture, leisure, local identity, and traditions. The carriages include QR codes that link directly to information about the destination and extend the advertising experience into the digital environment.
The campaign coincides with two months of high tourist activity and mobility. According to data from the subway itself, in the same period in 2025, the Metro of Málaga recorded 2,804,738 travellers (1,197,105 in August and 1,607,633 in September), a figure that could approach 2.92 million this year if the 4% growth forecast is confirmed.
The technical estimate, presented conservatively, places the reach of the action at over 800,000 impacts, a number that could exceed one million when adding the train's exterior visibility at stations, platforms, and other points along the route. The mobile nature of the train multiplies the opportunities for contact with the tourist brand of Torremolinos.
This initiative is part of the 'Tremendous Torremolinos' campaign, with which the City Council strengthens its presence in one of the main public transport systems in the province, with a potential audience close to three million travellers.
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