Mayor Margarita del Cid advocates for adapting tourist communication to the queries that travellers make to artificial intelligence and highlights the municipality's digital twin project, selected by Red.es.
The mayor of Torremolinos, Margarita del Cid, defended on Monday that tourist municipalities adapt their communication strategy to the changes that artificial intelligence introduces in destination choice and travel planning. She made this statement during her participation in the round table "What is AI saying about our municipalities? Challenges and responses from local tourism management," as reported by the City Council.
At the meeting, del Cid shared the table with the delegated councillor for Tourism in Madrid, Almudena Maíllo, under the moderation of Luis Martín Pérez, director of AI solutions for communication and marketing at LLYC. The conversation addressed the visibility of destinations, the management of tourist flows, and the governance challenges that this technology poses to local entities.
"When someone asks artificial intelligence what to do in Torremolinos, we want them to find answers that reflect our entire offering. We need to be there, with useful, specific, and up-to-date information"
The mayor pointed out that travellers are making increasingly specific queries, from what to visit with family to where to eat, how to get around, or what activities to enjoy outside the summer season. To meet these needs, she noted, clear, accessible content in different languages is required.
Del Cid has highlighted the digital twin project promoted by the City Council, designed by municipal technicians and selected by Red.es. This initiative will enable progress towards a digital representation of the municipality that helps analyse information and assess different scenarios to support decision-making.
The mayor emphasised the potential of these tools to anticipate needs, better plan public services, and evaluate the impact of municipal actions. In a tourist destination like Torremolinos, having information about demand and the use of spaces can contribute to more effective resource organisation.
"Innovation should help us provide a better experience for those who visit us and improve the quality of life for our residents"
Regarding governance, del Cid stressed the importance of having reliable, up-to-date data shared among different municipal areas. She also underscored the need to maintain human oversight and to accompany the incorporation of new tools with training for public employees.
Finally, she asserted the talent of municipal teams and the need for local entities to have resources and technical support to develop these projects. Cooperation between administrations and the exchange of experiences between destinations are key to translating the possibilities of artificial intelligence into concrete improvements in tourism management.
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