Casino Marbella, located in the Hard Rock Hotel Marbella, has unveiled a new slot room featuring 32 state-of-the-art machines and launched its digital platform casinomarbella.es, powered by Grupo Cirsa.
Casino Marbella, situated in the Hard Rock Hotel Marbella, has taken a step forward in its modernisation strategy with the opening of a new slot room and the launch of its online gaming platform, casinomarbella.es. The event, held in the casino gardens, brought together over 200 attendees, including clients, representatives from the Marbella City Council, executives from other national casinos, and media.
The evening, enlivened by a DJ, included a culinary proposal, dance performances, and acrobatic shows. During the event, attendees were able to experience firsthand the expansion of the machine room, which incorporates 32 new state-of-the-art slots. With this addition, the casino now boasts over 130 gaming machines in total, enhancing its entertainment offering on the Costa del Sol.
The director of Casino Marbella, Braulio Pérez, highlighted that this expansion represents "a further step in Casino Marbella's commitment to continue evolving and providing our clients with a unique entertainment experience." Pérez emphasised that "this investment strengthens our leadership on the Costa del Sol and our ongoing commitment to innovation, quality, and excellence in service."
Simultaneously, the casino presented its new digital platform, casinomarbella.es, which integrates casino, live roulette, blackjack, online slots, and sports betting. The website is optimised for use on desktop, smartphone, and tablet, aiming to provide an omnichannel experience for clients.
The director of the Sports Betting and Online Gaming Division of Grupo Cirsa, Alberto Eljarrat, explained that "with the launch of casinomarbella.es, we demonstrate the Group's ability to develop proprietary digital platforms based on brands with a strong and recognised identity." Eljarrat added that they aim to "expand the Casino Marbella universe to offer clients a digital entertainment option that continues to resonate with the glamorous, aspirational, and distinctive character."
The company stated that the opening of the new slot area and the launch of the online platform represent "a new milestone in its history and reinforce Grupo Cirsa's future vision: to integrate online and physical capabilities under a single growth strategy."
Casino Marbella, which is part of Grupo Cirsa, one of the leaders in the gaming sector in Spain, seeks to establish itself as a benchmark in leisure and entertainment on the Costa del Sol. The investment in new technologies and the expansion of its physical offering responds to the growing demand for integrated experiences, both physical and digital.
For clients in the province of Málaga, this new development means a greater offering of high-level entertainment, both in the physical establishment and through the new website. The online platform allows access to games from anywhere, maintaining the brand identity of the Marbella casino.
The event was attended by representatives from the Marbella City Council, who supported the initiative as a boost to tourism and the local economy. The city, known for its luxury and leisure offerings, sees this expansion as an additional attraction for national and international visitors.
You may also like
