The Avenida de la Constitución and the shopping streets of Arroyo de la Miel will host the fourth edition of the Urban Outlet of Benalmádena on October 2 and 3, featuring discounts, a batucada, and a fashion show.
The Avenida de la Constitución and the main shopping streets of Arroyo de la Miel will welcome the fourth edition of the Urban Outlet of Benalmádena on October 2 and 3, an initiative promoted by the Commerce Delegation of the Town Hall that will showcase a wide representation of the local commercial fabric.
During the two days, establishments from various sectors will offer products, promotions, and special discounts. The program includes a batucada that will parade along the Avenida de la Constitución on Friday and a fashion show that will take place on Saturday in the plaza de la Mezquita.
The Councillor for Commerce, Raúl Campos, has highlighted that "with this fourth edition we continue to consolidate an initiative that allows us to give visibility to our businesses and bring their offerings closer to residents and visitors in a different, attractive, and approachable format."
"From the Town Hall, we want to continue generating initiatives that help our merchants promote their products, attract the public, and energise our main commercial areas. Supporting local commerce is supporting employment, economic activity, and lively streets throughout the year," Campos stated.
The Outlet Zone, located on the Avenida de la Constitución, will feature tents where participating shops will offer fashion, crafts, food, and other services. The initiative will extend to the other shopping streets of Arroyo de la Miel, where residents and visitors will find promotions and discounts directly in numerous establishments. To facilitate their identification, the facades and entrances of participating businesses will be marked with balloon totems displaying the corresponding Urban Outlet emblem.
The campaign will feature a wide representation of local commerce, with businesses dedicated to fashion and accessories, children's and flamenco fashion, footwear, gastronomy and food, crafts and toys, health and beauty, as well as the participation of social entities.
The initiative is organised by the Commerce Delegation of the Town Hall of Benalmádena, with executive direction from Grupo EJ Eventos and Grupo MDP, and has the collaboration, in terms of informational dissemination, of Chocolate FM and Guía de Benalmádena.
The program will kick off on Friday, October 2, at 19:00, with a batucada that will parade along the Avenida de la Constitución. On Saturday, October 3, at 20:00, the plaza de la Mezquita will be the venue for a fashion show where local brands and establishments will showcase their latest collections.
Campos has invited "residents and visitors to come during these two days, explore our shopping streets, discover everything our establishments offer, and take advantage of the promotions specially prepared for this edition."
"We have a close, diverse, and quality commerce, and from the Town Hall, we will continue working hand in hand with our merchants to support it and generate new opportunities for promotion and growth," the councillor concluded.
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