Last-minute bookings have raised hotel occupancy in the Málaga Fair to 93.57%, compared to the 88.4% expected. Aehcos highlights the growing weight of late decisions by travellers.
Hotels in Málaga close the Fair with an average occupancy of 93.57%, five points above the 88.4% that was initially expected, according to data from the Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos). The result nearly matches the record of 2025 and confirms the increasing importance of last-minute bookings during the summer season.
The best figures were concentrated in the first days of the festivities, coinciding with the drone and fireworks show and the first weekend, when occupancy reached 96%, a percentage similar to that of the previous year. The final stretch has also responded well: for this weekend, an occupancy close to 94% is expected, nearly four points higher than the same dates in 2025.
The trend is more favourable in the final stretch of the festivities. This weekend, an occupancy close to 94% is expected, nearly four percentage points more than on the same dates in 2025.
Aehcos interprets these figures as a sign of the Fair's ability to generate hotel demand and the impact that major events in its programme have on the pace of bookings. However, the association urges caution when assessing the results within the overall season.
The differences in occupancy between the various festive days highlight, in the association's view, the growing importance of last-minute purchasing decisions. The data also supports Málaga's ability to maintain its appeal as an urban and cultural destination during the summer.
For travellers who still do not have accommodation, forecasts indicate that available spots will be concentrated in the coming days with last-minute offers, although occupancy will remain high. The Fair, which began on Friday, August 14 and runs until Saturday, August 22, has once again demonstrated its tourist pull.
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