Málaga closes the Fair with a 93.57% hotel occupancy

Aehcos expects the Málaga Fair to close with an occupancy of 93.57%, five points above the estimate. The international market accounts for 60% of bookings.

The Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos) estimates that the Málaga Fair, which takes place from 14 to 23 August (nine nights), will end with an average occupancy of 93.57% in the capital. This figure improves the initial forecasts from the employers' association, which on 11 August projected a closure of 88.4%.

The figure aligns with the 93.62% recorded last year, when the festivities had one more night (from 14 to 24 August). Aehcos highlights that demand has performed better than expected, especially in the final stretch of the fair.

The start of the festivities once again concentrated the highest influx: between 14 and 16 August (two nights), hotels were at 96.08%, almost the same as in 2025, when 96.7% was reached over three nights.

In the final stretch, from 21 to 23 August, the expected occupancy is 93.93%, which is 3.53 points higher than last year, when 90.40% was recorded.

60.35% of the guests come from international markets, compared to 39.65% national. For Aehcos, this figure confirms the appeal of foreign tourists in the capital and their ability to sustain demand during significant dates.

“The Fair continues to be one of the major events capable of generating tourist activity and hotel demand in Málaga capital. In this edition, we have once again seen a significant response from visitors, especially from the international market,” the employers' association states.

The association warns that last-minute booking behaviour is increasingly influential, as evidenced by the uneven evolution of occupancy throughout the festivities. Despite this, it values that Málaga maintains its appeal as an urban and cultural destination in summer, with its major events serving as an economic engine.

For visitors who still do not have accommodation, the recommendation is to check availability directly with hotels, as last-minute cancellations may free up spaces.