Marbella received 82,298 hotel tourists in June, a 9.57% increase from 2025, and overnight stays rose by 4.63%, reaching 288,841. Hotel employment reached a historic record with 6,760 workers.
The tourism sector in Marbella continues on a positive path following strong spring data. According to the Hotel Occupancy Survey from the National Institute of Statistics (INE), the municipality welcomed 82,298 visitors who stayed in hotel establishments in June, which is 7,188 more than in the same month of 2025, an increase of 9.57%.
Overnight stays also grew, although at a slower pace: there were 288,841 hotel nights recorded, 12,799 more than the previous year (+4.63%). However, both the number of tourists and overnight stays are still far from the historical records for June, which were set in 2018, when there were 108,513 tourists and 331,860 overnight stays.
The behaviour of foreign and national tourism shows differences. The arrival of international visitors increased by 5,463 people (+9.32%), reaching 64,037, while Spanish tourists added 1,725 more (+10.43%), totalling 18,261. Regarding overnight stays, those of foreigners rose by 13,196, reaching 244,140, while those of Spaniards decreased by 397, totalling 44,701.
A striking fact is that May 2026 had more hotel tourists (91,422) than June (82,298), which is unusual, as it is typical for June to surpass May. Last year, however, the trend was the opposite.
Occupancy per room stood at 77.42%, below the 79.41% of 2025 and the 80.35% of 2024, which was the best record. The average stay decreased to 3.51 days, compared to 3.68 the previous year, continuing a downward trend that began in 2023.
In June, 79 hotel establishments were operational, nine fewer than in 2025 (88). Despite this, revenue per available room (RevPar) soared to 249.28 euros, well above the 178.06 euros of last year. The average room price also increased significantly: 315.40 euros compared to 211.70 in 2025.
Hotel employment marked a milestone: 6,760 workers, the highest figure in the historical series of the INE, far surpassing the previous record of 4,833 employees in 2006. This increase reflects the strength of the sector in the municipality, despite the slight decline in occupancy and average stay.
For travellers planning a stay in Marbella, the data indicates that, although there are fewer hotel rooms open than in previous years, prices have risen significantly. Occupancy remains high, so it is recommended to book in advance, especially if looking for accommodation in July and August, the peak demand months.
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