The exhibition ‘The Jewels of ADE IX’ features four posters from 1944-1948. It will be open for visits from August 17 to 23, from 10:00 to 14:00.
The Unicaja Foundation Museum of Arts and Popular Customs joins the Málaga Fair with an exhibition that recovers the festive image of the city in the 1940s. The exhibition ‘The Jewels of ADE IX. Among Flowers and Lanterns. Málaga Poster Art (1944-1948)’ brings together four small-format posters preserved in the Díaz de Escovar Archive.
The pieces date back to 1944, 1946, and 1947, designed by Luis Ramos Rosa and printed by Litografía Ortega of Valencia, along with a 1948 example by José Morell Macías and printed by Ricardo Sánchez in Málaga. They depict the Alcazaba, the Cathedral, the coastline, and traditional costumes, alongside festive symbols and references to Andalusian folklore.
According to the Unicaja Foundation, these posters reflect the close relationship between tradition, heritage, and the tourist image that the city projected in the mid-20th century. The collection is part of the documentary set of the Díaz de Escovar Archive, which preserves the visual and festive memory of Málaga.
The museum, the oldest private one in the city, is located in the former Posada de la Victoria, a building from 1632. Its two floors and 18 rooms allow visitors to explore the daily life of Málaga and its province in the 19th century, featuring carriages, traditional trades such as blacksmithing or fishing, and collections of Málaga clay, ceramics, and textile pieces.
During the Fair week, from August 17 to 23, the museum opens from 10:00 to 14:00 at Plaza Enrique García-Herrera, 1. Admission costs 4 euros for adults and is free for children under 14.
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